The CEO of a large publicly-traded company in Canada has written a scathing assessment of events surrounding the Iranian missile strike that led to the death of 176 people onboard a Ukranian plane. Michael McCain, CEO of Maple Leaf Foods, used the company’s official Twitter account to voice his concerns saying “I am very angry, and time isn’t making me less angry. A MLF colleague of mine lost his wife and family this week to a needless, irresponsible series of events in Iran.” While not naming Donald Trump, it’s clear who he blames. Here is more of what he wrote:

U.S. government leaders unconstrained by checks/balances, concocted an ill-conceived plan to divert focus from political woes. The world knows Iran is a dangerous state, but the world found a path to contain it; not perfect but by most accounts it was the right direction…

While some reacted with #BoycottMapleLeafFoods, it seems the tweets aren’t doing much to impact the company’s stock. CBC writes:

McCain showed Maple Leaf Foods workers that he was willing to stake his own and the company’s reputation in support of one of their fellow employees. Although it appears McCain’s comments were motivated by sincere grief and anger, not a cynical plot to increase productivity, it is well documented that workers who feel loyalty to their bosses help to build stronger businesses.

And as to the Boycott Maple Leaf Foods campaign, in a politically divided world, so far McCain’s tweets also seem to be attracting many outspoken supporters who promise to buy more of the company’s products.