Talk about tone-deaf. Just two days after Donald Trump slammed Joe Biden for his son’s past drug use, Melania Trump has put out a video to mark National Substance Abuse Prevention Month (though her staff tweeted it out as “Substance Use.”) While talking at an odd angle, the first lady said she will be sharing stories each week about overcoming drug addiction as part of her #BeBest campaign.

This October I am honoring National Substance Use Prevention Month by joining @ONDCP to highlight the dedicated efforts of our Nation's youth to encourage healthy drug-free lives. Share how you are helping your community using #BeDrugFree – we look forward to hearing from you! pic.twitter.com/DiMTCsk9Si

— Melania Trump (@FLOTUS) October 1, 2020

MSNBC producer Kyle Griffin writes:

Nothing emptier than sending this message just after Donald Trump and Donald Trump Junior mocked Hunter Biden for his addiction struggles.

To @FLOTUS: Your husband mocked Hunter Biden's cocaine addiction at the debate on Tuesday and your stepson, his namesake called him "crackhead Hunter" yesterday.

You asked for my feedback, so here it is: "Charity begins at home." #BeDrugFree https://t.co/hsJTCnuEUS

— Amee Vanderpool (@girlsreallyrule) October 1, 2020

Why are you speaking like you’re in a perfume commercial? This is a life and death issue. Maybe talk to your husband about substance abuse or talk to our next POTUS, @JoeBiden about how his son courageously fought it. #BeBest, k?

— Lesley Abravanel? (@lesleyabravanel) October 1, 2020