Calls to boycott Goya are building today after the company’s CEO lavished praise on Donald Trump during a“Hispanic Prosperity Initiative” event on Thursday. At the White House, Robert Unanue remarked, “We are truly blessed, at the same time, to have a leader like President Trump who is a builder.” The comments instantly drew concerns from many Twitter users, along with vows to never buy the company’s products again.

On Fox & Friends, Unanue said he wouldn’t apologize for his comments, instead, he called the backlash “suppression of speech.”

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