When we were young we remember PSAs about how to prevent forest fires. littering and reminders to look left-right left. How times have changed. Now the organization Sandy Hook Promise has a PSA one how to “Survive the school year with these must-have back to school essentials.” We must warn you that the above video has some content that some people may consider disturbing, but it is important to watch.

Nicole Hockley’s 6-year-old son Dylan was among those murdered at Sandy Hook Elementary back in 2012. She is now the managing director of Sandy Hook Promise. She spoke with CNN today about the PSA.