The Joe Biden campaign released an ad today featuring George Floyd’s sister declaring, “Joe Biden is the change we need.” In the commercial, Bridgett Floyd encourages people to vote saying “your vote does matter.”

Minnesota’s Star Tribune writes, “The ad, airing on TV, radio and digital platforms nationwide, debuted on what would have been Floyd’s 47th birthday. The release comes as the Biden campaign redoubles its efforts to turn out Black voters in Minnesota and other key swing states with three weeks to go until the Nov. 3 election.”


The New York Times adds:

The ad is being accompanied by a day of action to honor Mr. Floyd on his birthday, organized by the George Floyd Memorial Foundation, which was founded by members of his family. The social media campaign asks people to ensure that they “make a voting plan now” and to call their senators to pass a criminal justice overhaul bill.

The foundation also announced a partnership with the National Urban League to get out the vote.

“He should still be here today,” Ms. Floyd said in a statement. “For that reason, I greatly believe that we need change, and it’s pivotal that people vote in this election. People need to make a plan and take voting seriously — it’s more important than ever.”