The Biden campaign is spotlighting Black mayors around America in a new ad. The ad separately targets Black women and Black men with the female mayors declaring:
“We organize, make phone calls, and yes, we run for office, all while being fly. We stand up to systemic racism, fight for health care, and justice for all our citizens. And use our power, our right, our responsibility. Black women, let’s vote for Joe Biden and Kamala Harris.”
Atlanta’s Keisha Lance Bottoms and Chicago’s Lori Lightfoot are among the women who took part. The second part of the ad shifts to Black male mayors. It brings to the surface that Black men usually don’t vote in big numbers.
“Black women vote more than Black men and it’s time we change that. Don’t give your power away. Every single vote counts in this election.”
Black voter turnout is not guaranteed. Indeed, Black voter turnout overall decreased by a little over 7 percent from 2012 (when Barack Obama was on the ballot) to 2016, and in critical swing states like Wisconsin, the decline was triple that. Eighty percent of Black men voted for Clinton, a 7-point drop in the Democratic vote from 2012, and 13 percent voted for Trump.
The latest Biden campaign ad looks to reverse that trajectory.
The campaign is putting seven-figures behind placing this ad in swing states and red states.
The Chicago Sun-Times writes “The ads… will appear in 16 other states on TV and cable, as well as digital platforms. Those states are Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia and Wisconsin.”
I’m not into political ads, but I must say that this one is pretty good. https://t.co/yf8yfA4Jk0
— Jemele Hill (@jemelehill) October 10, 2020