Call it the “Trump Regret” campaign.

A Democratic group, American Bridge, unveiled a $3 million TV ad campaign Tuesday in Michigan, Wisconsin and Pennsylvania — three states where Donald Trump narrowly won in the 2016 election, propelling him to the White House.

The commercials “are first-person testimonials from residents of each state explaining why they backed Mr. Trump in 2016 and why they will not do so again next year,” reports the New York Times. “While it’s not uncommon to spotlight voters in political advertising, these commercials feature no narration and are set, documentary-style, in the homes and towns of those on camera.”

Notably, there is no mention of the Trump issues that inflame many in Washington and elsewhere around the country, like impeachment or the hateful language he often uses against both political opponents and others, like asylum-seeking migrants.

“The commercials are plainly aimed at the white working-class voters who supported former President Barack Obama’s campaigns but shifted to Mr. Trump in 2016,” the Times says.


“I’m kind of embarrassed to admit that I voted for Donald Trump at this point,” says a Michigan resident, Lori Malburg, in one of the ads.

American Bridge has assembled a number of prominent Democrats to pursue what is expected to be a $50 million campaign focused on the industrial Midwest and — next year — probably Florida.

“While our candidates are fighting for the Democratic nomination, we cannot let Trump have a clear runway to the general election,” said Jim Messina, who ran President Obama’s 2012 re-election campaign. He noted that seven years ago, “we put Mitt Romney on the defensive from the beginning and he was never able to recover.”

They hope to do the same thing to Trump in 2020.