Michael Bloomberg, the former Mayor of New York and a billionaire many times over, hasn’t decided if he will run for president. The Atlantic has posted a fascinating piece that looks at Bloomberg’s political involvement beyond a presidential campaign. He is a man on a mission; to send Donald Trump packing in 2020 and he is willing to spend a fortune to make sure that happens.
“While no final decision has been made, his aides have been working on a fallback that only a man worth $40 billion can afford. Bloomberg is pouring hundreds of millions of dollars into a data-centric political operation designed to ensure one goal: crush Donald Trump.
“Though a budget has not been set, this effort would almost certainly become the biggest and most powerful political organization in the country overnight. It would also be the only real counter to the operation that Trump’s campaign put together in 2016, which reached out to millions of voters in a more targeted, under-the-radar way, and helped deliver the election to Trump by shaping voters’ thinking for months and then activating them on Election Day.”
Bloomberg aides have been meeting for months with the goal of obtaining “all the data.” The meetings have been a secret, up to now, according to The Atlantic.
“The team wants to collect data about voters on an unprecedented scale, match those data with consumer data, and then hire a team of engineers to do high-level analyses, looking for new ways to identify potential voters, and new ways to appeal to them.”