Jaime Harrison may have lost to Lindsey Graham (R-SC), but he isn’t bowing out of politics. While in contention to be the chairman of the Democratic National Committee, Harrison is also announcing the launch of “Dirt Road PAC.” The Associated Press quotes Harrison as saying:

“The days of just swooping in every few years and putting up a candidate, having no grassroots infrastructure and thinking that we’re going to win – that’s just not working. I’m going to focus on investing and doing it in a much deeper manner, and going into areas where people have just been forgotten, or been given up on.”

The first ad from the political action committee is drawing a lot of attention.

First up, Harrison has set his sites on the Peach State saying, “It all comes down to Georgia.” The Post and Carrier out of Charleston, South Carolina writes:

Harrison said he has already raised over $450,000 for the Democratic candidates in the two Georgia U.S. Senate runoffs coming up on Jan. 5. Jon Ossoff is challenging Republican incumbent David Perdue, while Raphael Warnock is looking to unseat Republican appointee Kelly Loeffler.

Now, Dirt Road PAC will look to supplement that by helping raise resources for the Ossoff, Warnock and the Georgia Democratic Party. Harrison said he is also set to do a fundraiser for the Georgia party. 

Watch more from MSNBC above.