So much for Melania Trump’s #BeBest campaign. Her husband is going against her advice of “positive online behavior” The BeBest website states “it is our responsibility as adults to educate and reinforce to them that when they are using their voices—whether verbally or online—they must choose their words wisely and speak with respect and compassion.” Donald Trump’s latest Twitter tirade could literally be used as an example of what not to say. In a huff over the latest “Lincoln Project” ad, the President of the United States wrote a series of tweets, including the following passage full of name-calling:

I don’t know what Kellyanne did to her deranged loser of a husband, Moonface, but it must have been really bad. John Weaver lost big for Kasich (to me). Crazed Rick Wilson….lost for Evan “McMuffin” McMullin (to me). Steve Schmidt & Reed Galvin lost for John McCain, Romney’s campaign manager (?) lost big to “O”, & Jennifer Horn got thrown out of the New Hampshire Republican Party. They’re all LOSERS, but Abe Lincoln, Republican, is all smiles!

MSNBC’s Joe Scarborough remarked, “I keep waiting for the president to wake up, grow up, be responsible. He just can’t do it.” And MSNBC’s Steve Benen wrote:

If Trump thinks his little online tantrum serves his interests, he’s mistaken. For one thing, the president made himself look ridiculous by tweeting furiously in the middle of the night — not about a pandemic that’s now killed nearly 70,000 Americans, but about a web video that hurt his feelings.

Meanwhile, what Trump may not have thought of while firing off his tweets, is that because of the attention he brought to the video, millions of more people may have seen it, including members of his base.